NikeTown London: Europe’s largest collection of sportswear and footwear

If you’re shopping for sneakers and sportswear in Central London, look no further than NikeTown. Perfectly located on Oxford Circus, where Oxford Street meets Regents Street, Nike Town is the brand’s flagship store, stocking everything you could possibly need from the sportswear giant.

What to expect from NikeTown London

Sneakers, sportswear, activewear, and loungewear all come together at NikeTown. Unlike many Nike stores where you’ll only find the latest drops or factory stores that are perfect for finding older season styles you might have missed, NikeTown has everything. It’s not called NikeTown for nothing.

If you’re shopping on Oxford Street and love streetwear or are a huge fan of every Nike drop, this is the place to go. You can pretty much skip any other sportswear store on the street: NikeTown has everything you need all in one place. If it weren’t dedicated to one brand, it would be large enough to count as a department store.

What you should know about NikeTown London

NikeTown has the largest selection of sports clothing and footwear in Europe, so be prepared to dedicate some time to your trip here. As well as Nike Air Max, Dunks, and other classic footwear styles you’ll find the latest drops alongside their most up to date streetwear ranges.

If you’re in the market for actual sportswear, there are full floors dedicated to sport clothing and equipment. The brand even runs its Nike Run Club and Nike Training Club communities out of this central sports hub.

Runners can test out new shoes and sports fans can browse the best and most popular sports equipment to help them get ahead of the game.

Why you should go to NikeTown London

Nike fans, sneaker fans, streetwear fans, and anybody who needs to refresh their sportswear need look no further than NikeTown. There’s no better collection in Europe, let alone the UK, so if you’re shopping in London, NikeTown should be high on your list of places to visit. And even if you’re not looking for anything in particular it’s an immersive and unforgettable experience that will elevate your shopping trip with a taste of iconic sportswear.

NikeTown London is from 11am – 8pm Monday to Saturday and 11.30am – 6pm Sunday.

Address: 236 Oxford St, London W1C 1DE
https://www.nike.com/gb/retail/s/niketown-london