October’s Very Own London: Drake’s luxury streetwear brand in Soho

October’s Very Own (OVO) needs no introduction. Drake’s clothing brand has been making waves on the fashion scene for years, but its London flagship store in Soho might have passed you by. With brick and mortar stores across the world, OVO Soho London is the first and only in the UK. So if you prefer browsing pieces in person before you purchase, it’s worth a trip.

In fact, this stripped back light-box store on Poland Street is something to behold even if you’re not a huge OVO fan. It places Drake’s trademark styles firmly in position as a brand that could rival lesser known independents in the area.

What to expect from October’s Very Own London

There’s something about seeing clothing perfectly steamed and spaced on the rails that makes it so much more appealing than any website listing ever could. So if you’re yet to experience October’s Very Own in the flesh, get yourself to Soho.

From owl-branded tees and hoodies to puffer jackets and luggage, the range at OVO Soho London combines the signature styles with seasonal staples. Always inspired by the brand’s Canadian roots, you can expect more niche offerings like hockey sticks alongside cosy must-haves like Ugg-inspired sheepskin boots.

What you should know about October’s Very Own London

The brand was started as a uniform for Drake’s entourage and has since exploded into a luxury streetwear label that everyone wants to be seen in. On Poland Street, you’ll find a capsule collection of the season’s key pieces – it’s a boutique store that keeps things fresh and minimalistic, so don’t expect to trawl through rails of older styles.

Why you should go to October’s Very Own London

Open every day of the week, OVO Soho London is an easy place to pick up something new on your lunch break or in the middle of a shopping trip in Central London – it’s definitely one of the best places to shop if you’re in town looking for streetwear.

 October’s Very Own London is from 12pm – 7pm Monday to Saturday and 12pm – 6pm Sunday.

OVO Streetwear Address: 1C Poland St, London W1F 8PR

https://us.octobersveryown.com/pages/london