END. London: the city’s hottest destination for luxury streetwear

Streetwear lovers across the UK have probably heard of END. The brand launched in the North of England and opened stores in Newcastle and Glasgow before launching its flagship London location in the heart of Soho, next to Carnaby Street.

END. fast developed its reputation as the place to find the best and brightest names in contemporary streetwear and luxury fashion. It combines both innovative and direction styles across its two floors, with names including Nike, Norse Projects, Comme des Garcons, and Off-White.

What to expect from END. London

END. is essentially a department store, spread across 8,500 sq ft and stocking over 400 brands and designers, there’s no other spot like it when it comes to finding the best contemporary fashion in Central London. Where stores like Selfridges are focused on the luxury end of the spectrum, END. expands its sights and caters to high end sportswear and sneakers, too.

Now, END. is known as one of the best urban and menswear fashion destinations in the world, with a brand reputation built on their forward thinking collections that highlight up and coming designers alongside some of the best known fashion houses.

What you should know about END. London

END.’s London flagship is the brand’s largest store yet. It’s fresh, white interiors mirror the clean and minimal design of the earlier two stores keeping that brand image consistent and a joy to shop in. The sneaker wall that wraps around an entire corner of the building is a sight to behold for any shopper, even if sneakers aren’t your thing. It’s END.’s way of telling you that it’s not just fashion that END. is serving. When it comes to the footwear scene, they know what’s up.

Downstairs shoppers can browse the best in designer fashion from brands including Acne Studios and Moncler. While up on the first floor you’ll find a grooming area alongside the main sneaker collection. There are digital screens showcasing new product releases, and iPads where customers can browse the END. website for styles that might not be in stock on the shop floor.

Why you should go to END Clothing Soho London

It’s a stiff competition, but when it comes to naming the best place to shop in London, END. ranks high on the list. It’s one of the best spots to find the hottest new sneaker drops and fashion lines from the hottest brands, all in one space. So if you’re not a dedicated follower of one particular designer, or you prefer to browse multiple styles rather than limiting yourself to one collection at a time, END Clothing Soho London is a must-visit destination.

END. London is from 10am – 8pm Monday to Saturday and 11.30am – 6pm Sunday.

Address: 59 Broadwick St, Carnaby, London W1F 9QS
https://www.endclothing.com/hk/london